When contemplating the birth of a new business the burning question on your mind should be:
“Am I planning to enter a growing or a dying market?”
Brad Rosser in ‘Better Stronger Faster’
It is easier to make money in a market that is large and growing than in a market that is stagnant, declining or small.
When starting a new business you want to maneuver all the advantage you can get. You know there is going to be challenging times ahead – but as far as possible you want to stack the deck in your favor.