Segment is a single platform that collects, stores, and routes user data to all your different analytics tools.
You just send your data to them and they translate the data into a 'language' each tool understands.
A workflow can provide a wealth of data that can be analyzed.
By sending your analyzed data through Segment to your analytics tools, you can make better informed decisions, since you have access to the right information at the right time.
Learn how to easily integrate Segment in your workflows →
Include Segment as a task in your workflow to track events (e.g. a person's progress during an application process), track when the person sees a specific form, identify a person with a distinct characteristic (e.g. fullname, email address, etc.), associate the person with a group (e.g. Lecturer's vs. Students, etc.) or combine two different user identities into one single user (e.g. firstname.lastname@example.org and email@example.com).
Add more of your favorite SaaS apps as tasks in your workflows.